Women Entrepreneurs in E-commerce: SEO and Beyond | Original Article

ABSTRACT:

ABSTRACT

The e-commerce industry represents a dynamic and competitive landscape where entrepreneurs strive to establish their online presence and achieve business success. This research study focuses on a specific segment of e-commerce—women entrepreneurs—and investigates the multifaceted relationship between Search Engine Optimization (SEO) tactics and digital marketing strategies employed by women in this sector. It aims to gain insights into how women entrepreneurs navigate the complex e-commerce environment, taking into account factors such as product categories and target audiences. The research employs a mixed-methods approach, combining quantitative analysis and qualitative exploration. Through data analysis of e-commerce websites led by women entrepreneurs, the study will uncover prevailing SEO strategies, content optimization techniques, and digital marketing practices. It will also assess the effectiveness of these strategies in enhancing the visibility and competitiveness of their online stores. In addition to quantitative analysis, qualitative methods such as interviews and surveys with women entrepreneurs will provide a deeper understanding of the challenges and opportunities they encounter in the e-commerce space. The research will explore their motivations, experiences, and the role of SEO in reaching and engaging diverse target audiences.